Websites should provide the expected user experience and integrate to external systems to pull in information.
Having a good website is important - it is the first point of contact for people looking to understand your offering and learn more about your products and services to meet their needs. We take this a step further though, by developing applications that are integrated to websites to service your customers.
Todays game is integration to external systems. Hence, websites can integrate to CRM systems, chat bots, messaging systems like slack and store data in external repositories such as dropbox.
Additionally, a website should be able to serve your clients by connecting to the back office systems of your company.